“We are an entrepreneurial company and culture that has resisted the confines of a single brand focus. But Tait Subler was able to help us clarify a distilled position and mission for our brand (and our employees) that actually takes our biggest asset, our size, and turns it into a highly differentiated and leverageable weapon. The new Best Buy brand theme is a critical foundation for, and an accelerant to, our incredibly aggressive growth plans.”
– Barry Judge
Chief Marketing Officer
Best Buy, U.S.
“Having been through a few similar initiatives, I rank you guys right at the top of the list. Your thinking is smart and your conclusions sound. You have helped the organization a lot. We were lucky to have found you.”
– Fred Wilson
CEO, Donna Karan International
(Re-hired Tait Subler as CEO, Saks Fifth Avenue)
“The Tait Subler team helped us revolutionize our marketing approach through new consumer insights, targeting ideas and brand positioning that focused everything we do, from product design to in-store merchandising to advertising to our office space design. The proof is in our results. We’ve enjoyed consistent year-on-year-growth.”
– Kathy Collins
VP Marketing, Lee Jeans
“I’ve sat through a lot of marketing and brand presentations in my career, but I can count on one hand the number that have been truly worthwhile. Our session with you was one of the good ones – incisive, creative, actionable.”
– Skip Battle
CEO, Ask.com
(Former Accenture Managing Partner for U.S. Operations/Planning)
“Tait Subler forced us to clearly articulate a core set of values that define and differentiate the brand in the minds of employees and consumers. Our brand theme has become an important point of reference for everything we do. Tait Subler delivered on their promise.”
– Jessica Dennis
Worldwide Advertising and Marketing Director, Gucci
“The work that Tait Subler did for us was smart, insightful and actionable. They helped us to refine the definition of our core consumer and craft a relevant and differentiated brand theme that has become the cornerstone for our strategy. They pushed us to think about creating a movement within our category – a vision that has motivated our employees and partners.”
– Chris Lindner
VP, Global Brand Marketing, Nike Bauer Hockey
“Tait Subler has a deceptively straightforward approach that delivers real insights and actionable strategic direction – a true blend of left and right brain thinking. That rare blend of talent has made a big difference to our organization and our business.”
– Mary Sausen
VP Brand Marketing, Briggs & Stratton
“Not only was the work consistently completed on time and on budget, but the professionalism and partnership despite a number of modifications to scope and availability of our team was appreciated. We had asked Tait Subler to bring the truth to light, and they remained true to this commitment throughout the course of this project. It would be a pleasure to work with Tait Subler in the future.”
– Michael Nedelec
VP Customer Centricity, Best Buy Canada
“Tait Subler created a concise brand theme that we have adopted and are using to guide our marketing implementation. Their ability to work from a left-brain/analytical point of view in combination with a right-brain/creative approach meant that we got a very creative solution to our strategic work, but a solution that could be supported with analytical reasoning. I highly recommend Tait Subler.”
– Kathy D. McCoy
Director of Marketing, Texas A&M Foundation
“The Tait Subler team approached TIME – a venerable, global brand – with appropriate care and respect. TIME can be a bit intimidating, even to prospective readers. But the Tait Subler team did not shy away from conducting a very rigorous and unvarnished assessment of TIME’s brand equities, its brand position, and the unique attributes that TIME could exploit to reaffirm its brand leadership. These guys cut through mounds of data, research, product history, marketing materials and reader feedback with great efficiency, and arrived at a crisp synthesis of TIME’s brand essence that was both insightful and actionable. Their work inspired our management team to claim more affirmatively the competitive ground that only TIME can own. It was an invaluable exercise.”
– Eileen Naughton
President, TIME Magazine
“I appreciate the Tait Subler strategic process. They challenge you. They push you. They help you shape things in a totally new way. And they worked great with our other partners. A great package. I am confident in their abilities to deliver big brand ideas.”
– Mike Marolt
President/CEO, eqLife
“Tait Subler’s work has been enormously beneficial, not only in terms of providing strategic focus and clarity, but also in providing inspiration and motivation. We simply had not realized in such clear terms the reality of our unique role, and this understanding has impacted decision-making across the organization -- which is, in turn, beginning to improve our performance.”
– Christopher Jones
Chief Operating Officer, Hispanic Scholarship Fund